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According to the company’s most recent investor presentation , MicroStrategy at the end of January held 190,000 bitcoins purchased for a total of $5.93 billion, or $31,224 per coin. MicroStrategy began acquiring bitcoin in the second quarter of 2020, and has purchased additional tokens every quarter since. In December last year, the company was sitting on a profit of nearly $2 billion, but that’s since doubled thanks to bitcon’s more than 20% rally since the start of 2024.